Our mission is to create values for all the stakeholders:
Customers: Customers are the center of our entire activities. We focus on customer needs, consult suitable solutions, supply stable quality products, and take our responsibility for the outcome. That helps us to be trusted and reliable, to keep existing customers and to attract new potential customers.
Employees: We provide resources, education and training supports, a safe working environment, career development opportunities, benefits and welfare with high satisfaction and equality.
Suppliers: We develop products and brands of our suppliers into the market effectively and sustainably.
Community: We comply with environmental regulations, create job opportunities, support and cooperate with local businesses and actively participate in charitable events, donations and other social activities.
For interested parties: We optimize the use of company resources, reduce costs, seek opportunities for product development and improve services more effectively.
For the company and owners: We create financial value, trusted brand and sustainable development for the company.